Instagram is the clear winner of 2020. The social network through clever snapshots beats Facebook in weekly usage with 15 percent. This isn’t surprising, given that more than 50 percent of 14- to 29-year-olds now use Instagram.
Visual content plays a major role on Instagram. The most common activities include watching stories through clever snapshots and videos or scrolling through the news feed.
Instagram’s strong growth is making the social network increasingly attractive to businesses, especially Stories. These snapshots lend exclusivity to the content due to their short lifespan, allowing companies to score points with their customers.
LinkedIn remains stable and reliable
The professional social network remains stable in terms of overall greece phone number library usage at 11 percent. Two percent of 14- to 29-year-olds and 30- to 49-year-olds use LinkedIn daily.
LinkedIn is particularly interesting for B2B companies because it’s a place to establish and maintain business contacts. Companies can create a profile and post content here. Advertising is particularly profitable for B2B companies.
Twitter is good if you post regularly
Ten percent of the German population uses the social network at least occasionally. However, Twitter’s use has increased by three percent compared to the previous year. Eight percent of 14- to 29-year-olds and three percent of 30- to 49-year-olds use Twitter daily.
The microblogging service Twitter allows companies to send information to personalization in marketing: how to win and keep customers their customers in real time, thus strengthening customer loyalty. To build an information service on Twitter, it’s important to publish posts regularly in short time frames.
Xing remains almost unchanged compared to the previous year
Xing’s overall usage remains stable at 11 percent. Four percent of 14- to 29-year-olds and eight through clever snapshots percent of 30- to 49-year-olds use it daily.
The professional social network is primarily represented by German-speaking companies. Xing is particularly suitable for expanding your reach and maintaining business contacts in the DACH region.
Conclusion
Compared to 2019, social media usage increased significantly in 2020. Among bulk data social media platforms, Instagram is the clear winner. But which channel is right for you?
When selecting social media channels, companies shouldn’t just focus on the highest user rate. It’s also important to find a social network that’s a good fit for your business and your customers. Don’t forget to create the right content that meets your customers’ needs.