Many companies that are developing an inbound marketing strategy or plan to use inbound marketing in the future face fundamental questions: What is important? What should be considered? Is there a rule of thumb for inbound marketing? We have successful inbound marketing compiled some answers to these questions. A along with useful terms. A and will show you the conditions under which you can be successful with inbound marketing.
The inbound marketing method has fundamentally changed the way companies reach their potential customers.
In contrast to outbound marketing. A which is often perceived as disruptive and intrusive. A the inbound method aims to let customers approach you.
The goal is to address the right people and offer them relevant content so that they convert into leads at the right time and are ultimately taken on by sales.
Get to know your ideal customers
The core of every inbound marketing strategy is india phone number library knowing the right target group.
So before you start writing blog articles. A developing content offerings and distributing them via your social media channels. A you should first decide who your target audience is or should be in the future.
Develop buyer personas : Find out what specific problems your personas are dealing with and why your product or service can help solve those problems.
Questions like:
- Does my persona save money. A time. A or other resources when using my product or service?
- Given tight budgets and limited resources. A will my very low results with cold calls? social selling boosts your sales persona work more efficiently with my help?
- With my help. A can my persona satisfy her boss and advance her career at the same time?
Once you have developed your persona. A you should align all future blog posts. A content offers. A successful inbound marketing emails. A landing pages and social media posts to this persona.
Read more: Checklist – with these 20 questions you give your persona a face
Orient yourself on the buyer’s journey
Every purchase decision is preceded by a process. A and clicking on an email doesn’t create a lead. In other words. A you need to understand where your lead is in the buyer’s journey (customer journey).
Are they still trying to identify their problem? Are they conducting their own online research to solve it? In this case. A a call from a sales representative would be completely the wrong decision. Inbound marketing is about offering helpful content tailored to the persona’s needs or challenges (pain points).
These needs vary at every stage of the buyer’s journey. By packing the right information bulk data into your content. A you ensure that your potential customer (prospect) receives exactly the information they currently need to become a lead . Over time. A you can nurture this lead: You provide them with additional. A sequential information until. A ideally. A they solve their problem with your help and become one of your customers.