Over a third of the German population uses social media channels like Statistics on social media Facebook and Instagram weekly, according to the ARD/ZDF Online Study 2020. For this reason, it’s important for companies to also reach customers on social networks. The right social media platform is crucial. Read more about social media usage in 2020 here:
Many companies are wondering whether social media marketing is really worthwhile for them. According to the 2020 ARD/ZDF Online Study, over 90% of the German population is occasionally online. You should leverage this potential for your communications.
Social media marketing helps you:
- to enter into dialogue with new customers,
- to observe and participate in current trends
- Word-of-mouth advertising
- generate new leads
Social media isn’t just a place for social interaction; it’s increasingly ghana phone number library serving as a source of information. The following infographic shows what happens on the internet worldwide within 60 seconds.
One Minute on the Internet in 2020
If you compare the figures in this infographic with those from last year, you can clearly see the winners:
Compared to 2019, Instagram usage doubled from 347,222 to 694,444 scrolls per minute. Twitter followed , with usage per minute increasing by 100 percent compared to 2019. This means that 194,444 users tweeted per minute in 2020. The usage of Google , YouTube ,Statistics on social media and Facebook increased slightly compared to the previous year.
The enormous global potential of social media marketing is clearly 5 infallible post-sales marketing methods evident in the figures in this infographic. But which social media channel offers the greatest added value for companies in Germany? We’ve taken a closer look at the most important German social networks:
The 5 strongest social media platforms:
Facebook is losing but should not be underestimated
According to the ARD/ZDF Online Study 2020, the social media giant Facebook is losing the race to Instagram for the first time in terms of daily usage, with 14 percent of the total German population.
Facebook is increasingly being used passively. Users most frequently read bulk data and watch what acquaintances or friends post or scroll through the news feed.
Nevertheless, Facebook still offers a wide reach and has become the standard channel for many companies. You can create a Facebook Business Page and engage with your customers on Facebook.