The first sale is an exciting event, which is followed by trials, errors and a difficult battle for the client.
There is no universal scheme for how to make the first sale in an online store. But we tried to collect useful tips and life hacks for those who have recently come to e-commerce . Read, apply, mix, supplement and enjoy the result.
Engage opinion leaders
A working way to interest a buyer on the Internet is to create trust in the product .
Consumers are very picky people. They will always find flaws, even if macedonia phone number library your product is made with the highest quality. Users especially do not like new products that do not have reviews and ratings. Ways to Make Your People try to avoid such products. Opinion leaders will help to correct the situation.
Opinion leaders are famous bloggers, streamers, TV stars, specialists who have achieved recognition in their field. Such people have many subscribers who can become your clients. But you will have to try for this.
Choose the right influencer
Their audience should overlap with yours. For example, if you sell children’s toys, choose mommy bloggers to advertise them. If you sell books , negotiate with people who do popular book reviews. But remember: bloggers have a diverse audience. They are people of different genders and ages. And they all live in different cities. Your product should definitely meet their needs. Otherwise, you’ll just be wasting your time.
Agree on the format of cooperation. They can be different. For example:
Review: You send your product to an opinion leader, and then he expresses inbound or outbound marketing his opinion about it on social networks;
Guest posts . You write a post about your store/product yourself, indicating the necessary links, and place it with the author of a well-known Telegram channel, for example, or with an authoritative blogger on Instagram;
Promo code . All followers of the opinion leader receive a discount on your products if, for canada data example, they follow a special link. This method is very popular on YouTube and Instagram.
Involve your family, acquaintances and friends
Who will be the first to learn about your online store? Relatives and friends. Ways to Make Your They may well become your first PR people.
Ask your friends and their friends to tell about your products on social networks, repost discounts and promotions. The more, the better. Perhaps your first buyers will be among your friends .