The most common mistake entrepreneurs make at this stage is to advertise without a specific offer. Integrate GoToWebinar with They simply state that “we have the best prices”, “experienced workers” and “modern equipment”.
Such abstract announcements are quickly forgotten in the flow of information that surrounds people every day. To be remembered, be specific. Offer people a tangible and understandable benefit.
Examples of such messages:
“When you buy oil at our service station, we will change it for free!”
“We provide all clients with a 60% discount on chassis diagnostics.”
“We will carry out vehicle diagnostics in 15 minutes at a time convenient for you.”
When choosing a message, focus on the needs of your audience. Remember latvia phone number library its profile. If your target audience is people with a low income, then focus on low prices, for example, or the convenient location of your workshop. If you want to attract office workers, then focus on the efficiency of your services, promise to do everything as quickly as possible and without delays. Integrate GoToWebinar with In short, think about what your audience wants and offer it to them.
Important: one advertising message should contain one offer of benefit. If you have several target audiences, create several advertising messages separately for each.
Deadline / Limitation
After offering a benefit, you need to create a sense of scarcity in the client. Convince 6 reasons for cart abandonment in e-commerce them that they should not delay their visit to you, otherwise the potential benefit will be missed. This is usually achieved by setting time and/or quantity limits.
For example:
“We are replacing 2 racks for the price of 1! Hurry, the offer is valid from March 5 to March 10!”
“In honor of the opening of our service station, we are conducting a comprehensive car diagnostics FREE OF CHARGE for the first 30 clients!”
“The first 30 service station customers will get a free car wash when changing their oil! The promotion is valid from March 5 to 10.”
Call to action / Call to action
A call to action is a phrase or sentence that is used to tell the customer exactly what they germany cell number need to do to use your service. For example, call, place an order on the website, or come in person. End each of your advertising messages with a call to action that matches your goals.