Perhaps you’re familiar with the situation: You’ve invested a lot of time in developing corporate blog posts and content offers. Corporate Blog Mistakes However, upon analysis, you discover that virtually no conversions were generated—and therefore no leads. Today, we’ll introduce you to eight common mistakes in content creation and show you how to avoid these very same mistakes in the future.
Blog Marketing Mistakes
Mistake No. 1: Only thinking about SEO
Search engine optimization (SEO) is important. However, if you write jamaica phone number library and optimize exclusively for search engines, your corporate blog content will become boring and difficult to read. In the past, boring content could achieve good search engine rankings—provided you used enough keywords. That’s long gone. Today, good corporate blogs are written for people who enjoy reading engaging and informative content—content that captures their attention.
SEO should support you in your copywriting and lead generation. Corporate Blog Mistakes Create topic clusters and try to identify 25-50 keywords you want to rank for. Optimize your content for these keyword phrases or topics. Comparisons with current Google keyword trends are helpful in determining your keywords .
However, since the search engine algorithm is constantly changing, we believe social selling: your sales in the digital age it is best to orient your posts towards the needs, wishes and questions of your target customers.
- Solution : Instead of writing for Google, write your content for your germany cell number buyer personas . Create engaging content that people will enjoy reading and sharing online.
Read more: How to create a buyer persona?
Mistake No. 2: Lack of content marketing strategy
A company blog requires a lot of time and commitment. But it also requires a strategy to build on. Define your content marketing goals for your blog: so your content gets noticed and becomes a helpful source of information for your target customers.
Because if you don’t know what you want to achieve with your content marketing , you’re unlikely to achieve success. This means: Without a strategy, there will be no clear results!
- Solution : Develop a strategy for your corporate blog that aligns with your company’s content marketing strategy. Review your strategy regularly with your team and make adjustments as needed.
Read more: Content Marketing – How to Build Optimal B2B Relationships