A marketing strategy is effective when it attracts high-quality leads for your company. Which companies are This works best when you use account-based marketing to target your desired customers and offer more than just a few blog articles or emails. The more select and promising your targeted potential customers are, the more exclusive your communication and marketing measures should be. But which companies are suitable for this?
Account-based marketing (ABM) targets selected contacts in a targeted manner. It helps intensify relationships both internally (between marketing and sales) and externally (with customers and prospective customers).
4 characteristics of companies where ABM is effective
Companies benefit
- with a long sales cycle
- whose customers have multiple decision-makers
- with high-quality products and services
- in a niche business with low market potential
With short sales cycles, the time investment is usually not worthwhile, as ABM ivory coast phone number library is designed to individualize marketing efforts for each individual account. This means that even within an account, multiple decision-makers are addressed personally and according to their roles. This is especially common for high-value products and services that require detailed explanation.
With ABM, you offer your potential customers a tailored shopping experience. You convince them in detail how you meet their needs and why it’s worth investing with you. But ABM can also demonstrate its capabilities with a smaller target group in a niche business.
Prerequisite: Marketing and sales work closely together
In order to successfully develop and implement an account-based marketing what digital marketing strategy? strategy, marketing and Which companies are sales must form a team and decide together which contacts are most relevant and suitable for targeted communication.
It’s important to find common ground. Therefore, the easiest way to start is to assign just a germany cell number few good marketing and sales employees the task of identifying those potential customers who could generate the greatest possible revenue.