How do you make your online and social media marketing a success? Content marketing in practice The answer you hear time and time again: you have to offer “good content.” But what is “good content” and how do I “offer” it? We’ll explore this question below.
Good content is interesting content, interesting for your target group(s). There seems to be agreement on that. But what is “interesting”? We believe this can be explained quite well using generally accepted marketing principles. Here you will come across terms like “added value”, “benefit”, “need satisfaction” or “involvement”. And that is all true. The greater the added value you offer your followers, for example in posts via social media, the more successful your posts will be. The higher the “involvement” of your followers/fans, the more interaction will take place on your page. And – perhaps most importantly – the more you satisfy the needs of your customers or potential customers with your content, the more successful your marketing will be. In this case, that means online or social media marketing.
Pursue a strategy
This brings us to the crucial first insight: every content marketing effort italy phone number library stands or falls with the previously defined content strategy (which you can, of course, adapt over time). The content strategy determines the topics on which posts or blog articles will be written. If these topics don’t “satisfy the needs,” useful, and interesting for your target audience(s), then the content marketing effort will fail.
Create interesting content
So you should always start by thinking about your content strategy and asking yourself questions like: What are the current “hot” topics? And which of them are reflected in my product portfolio? How can I combine the two? What are people 5 tips to attract customers with digital marketing currently searching for frequently in search engines?
Once you’ve established the connection between “what do I offer and what the market is looking for,” you should pinpoint the results using keyword topics and align your information/posts accordingly. The strategy (keyword topics) shows the direction of success for your measures, such as information and posts.
Provide information
Once your content strategy is in place, content marketing can begin. Here’s a tip: it’s a good idea to first create a central repository for your content. A blog is a good idea.
You can then use this blog to populate your social media channels, for example. Use comprehensive and informative blog articles as a source of knowledge for your prospects and share them multiple times on your social networks. Content marketing in practice Which channels you use should be decided on a case-by-case basis, from industry to industry, or from product to product. Depending on your strategy, using multipliers/influencers can be useful for generating a wider reach for your content. Make sure to include the right and relevant links in your posts. These will support your SEO strategy .
Use images and videos
Finally, a simple tip: the more visual you make your content, the more successful it will be. A picture is worth a thousand words, and a video is perhaps worth even more than a thousand pictures. So, include image- and/or video-enabled germany cell number channels in your channel mix and provide your content with calls to action for your prospects.
In order to use your content marketing effectively, you should first familiarize yourself with the advantages and functions of customer relationship management .