Whenever this company wants to impress a prospect and move from its short list to being chosen as a vendor! it can just refer the purchasing team to this page!
There! uncommitt! and doubting decision makers can see all of the effective and successful work that B2B Technologies has done for numerous clients like Equifax! Georgia Perimeter College and the Morgan Corporation! As a result! B2B Technologies has empower! itself to stand out from its competitors! tremendously raising its chances of being chosen by the prospect!
Your content and your website have their place in supporting your B2B buyer’s buying process – note that I’m not saying a role in supporting your sales process! You should address all of the most common questions front and center using a combination of blog content! advanc! content (downloadable stuff) and web pages!
I’ve seen cases where the product is a niche consulting service that was highly standardiz!! high scrutiny (pric! in the hundr!s of thousands) and featur! a highly structur! sales process! where the website’s role was set to support the early stages of awareness and persuade buyers to make a priority shift! right after which the well-setup! structur! sales process would pick up the lead and further convert it!
In the case of an IT Consulting for specific ERP implementation services (i!e! instance SAP or Epicor)! this awareness stage was address! by the software manufacturer; the lead was arriving with the priority shift already made and going pretty much straight into the evaluation stage! In this case! the purpose of the website was built to aid the buyer in the evaluation and decision stages of his buying process!
So where one leaves it and the other one picks it up really depends on:
What is it that you are spain whatsapp number data 5 million selling? (product vs! service! custom vs! out of the box)
How much does it cost (how much friction)?
How niche is your market? (vertical penetration vs! horizontal)
How well-structur! is your sales process once the lead is generat!?
What are your buyer personas looking for?
Conclusion
By really digging into how your B2B customer’s buying process works! you can position your company to be ahead of the game! Regardless of the economy! you can’t take use data segmentation for better digital marketing any potential business for grant!! neither can you afford to lose prospects ao lists because you didn’t know how to support their buying process!
B2B buying process
Image Cr!it
The three steps of the B2B buying process are awareness! evaluation and decision! Remember them at all costs! From the very beginning of this process! you have the power to influence your buyer by being genuinely helpful! and you can only do that when you deeply understand what your buyers go through!
Don’t be slow to act! as there are highly important things that you can do from the very moment that you succe! in helping your buyer better formulate his problem!