Social Selling today represents the difference between obtaining great results in an increasingly digital economy, or maintaining outdated and ineffective business generation practices.
In companies that are already ahead of the competition and have seen the advantage of adopting Social Selling practices , it is common to find the sales team having only a vague idea of what the marketing team does, and vice versa. It is easy to get caught up in the day-to-day routine and see that the marketing department does not know what the salespeople are doing, how they are adapting their content and messages to deal with their challenges, and how they are trying to achieve their goals. As a result, these two vital departments are out of sync.
Successful social selling also means
Aligning marketing and sales teams. This is not just a lack of synchrony found in companies that have incorporated social selling as a working practice for their sales teams, but in the digital world this is even more evident.
With the growing popularity of social selling, there is a growing realization that more content is for each stage of the sales funnel. Salespeople bitmart database complain that they don’t have the resources they need from their marketing team, while the marketing team continues to create content and research for the brand’s target audience. This back and forth can go on indefinitely and it doesn’t take long to get everyone on the same page.
Marketers often have different goals
In mind with the assets they create. They focus on brand building and long-term strategies, while salespeople have a different focus! focusing on short-term problems, interactions, and promotions.
It’s vital that the two teams ; salespeople need to understand! the big goals of marketing, while marketing a better understanding of the artificial intelligence and machine learning of the various sales stages so they can create the resources! for each touchpoint throughout the sales process.
Some interesting numbers that Social Selling helps you solve
- 48% of salespeople NEVER FOLLOW UP with their potential customer.
- 25% of salespeople make a SECOND contact and stop.
- 12% of salespeople make only THREE contacts and stop.
Are in inserting your business turkey numbers database the digital economy era! with Social Selling techniques and strategies that effectively improve your reputation! and help you prospect new customers? Social Selling training for you or your business and sales team offers a practical, effective and personalized approach for your type of business. And most importantly, without the need to take your team away for long periods (only 1 hour per week online). Contact us to learn more.