Marketing articles, like thematic articles or Internet texts written for company websites, must attract the recipient’s attention and be persuasive . In artificial intelligence, it is easy to generate something that at first glance looks like a full-fl!g! advertising text. The problem is that such materials do not always take into account the psychological and social aspects of the message.
Professional marketing text
creat! by a specialist, will still be overseas data more convincing and better suit! to the ne!s of the recipient . Performance Marketing Specialist, Event Manager and Social M!ia Manager, who work with creative teams, know well that even the most advanc! technology will not replace human empathy and understanding of real customer problems . Therefore, marketing articles retain their value as long as they are creat! with attention to content, style and business purpose .
SEO Copywriting Principles in Practice
SEO copywriting combines elements of the security systems implemented of writing for search engines and writing for humans. SEO principles require skillful selection of keywords , their logical placement and taking care of the proper structure of the entire text. At the same time, the article should engage the reader , which means that the author must also focus on the narrative and language.
Artificial intelligence can suggest which keywords have the greatest potential in a given industry and which phrases the competition is focusing on. However, it is the human who decides whether in a specific sentence this phrase really sounds natural or whether it is worth using its variant or synonym.
Professional text must be pleasant to read
\because even the best keywords will american samoa business directory not help if the user gets discourag! and leaves the page after reading a few lines.
When writing an SEO article, remember also the so-call! SXO rules , i.e. combining classic SEO rules with user experience (User Experience) and conversion optimization (CRO) . Taking care of a convenient content layout, page loading spe! and attractive graphics is often as important as the correct saturation of the text with keywords.