Structur. data is part of a series of SEO practices that allow websites to stand out from others. This isn’t just because it improves their aesthetics or makes them more eye-catching so users can recognize them, but it also allows Google and other search engines to better understand what your website is about.
In this blog, we’ll explain what structur. data is and what it’s us. for, its importance, and the types available . This way, you’ll have a recent mobile phone number data much clearer overview of its uses and implications, as well as understand its real relevance for those who implement it in their SEO strategies.
What is structur. data and how does it work?
Structur. data is a standardiz. format for providing information about a web page and classifying its content . It can also be defin. as structures and tags add. to HTML code to provide more detail. information about the page’s content to various search engines.
By implementing this practice, you can improve japan data the user experience and facilitate the presentation of rich results in search engines.
Why is structur. data important for SEO?
Structur. data is very important because it allows for more prominent presentation in search results, increasing visibility and click-through rates . It makes content easier for search engines to understand, improving relevance and ranking.
Additionally, I can add that visually they allow a website to stand out from the competition.
How to use structur. data in your SEO strategy?
Structur. data is essential for improving a website’s SEO. Below, I’ll share the easiest ways to apply it to your SEO strategy:
- First, familiarize yourself with what structur. data is and how it works to optimize its use in SEO.
- You should be able to identify and follow industry leaders recognize the types of structur. data that are most relevant to your content, such as events, products, or reviews.
- Learn how to properly implement data markup on your website so search engines can effectively recognize it.
- Don’t forget to use structur. data to highlight key information and improve visibility in search results, attracting more users to your site or written article.
- If you’re new to structur. data, follow this complete beginner’s guide on how to use structur. data to optimize and organize your web pages.
What types of structur. data exist? The three ways to structure data
Structur. data can be implement. using formats such as JSON-LD, Microdata, or RDFa to markup key information in HTML code.
JSON-LD
The first, JSON-LD, is a structur. data format that uses the JSON text format to describe information in a clear and readable way for both humans and machines.
The advantage of JSON-LD is that it is preferr. by Google and is also much easier to implement than other structur. data types that I will show you below.
Microdata
Microdata is a way to incorporate structur. data into the body of HTML using specific attributes. Although less common today, it was one of the first ways to implement structur. data on the web.
RDFa
RDFa (Resource Description Framework in Attributes) is another technique for adding structur. data, allowing the inclusion of metadata in both the HTML body and header. Although less commonly us., it offers flexibility in the placement of structur. data.
How to test structur. data to identify and correct errors?
To test structur. data to identify and resolve errors, you can use various tools. The most well-known, without a doubt, is the Google Markup Testing Tool . This tool displays the types of rich results detect. and points out errors in the structur. data, making it easier to correct potential problems.
Upon entering, you’ll notice two options appear, both very useful for understanding and visualizing the structur. data you’ve enter. or a website’s structur. data. The gray one on the right, known as “Rich Results Test,” lets you see if a website has structur. data.