Email Promotion
Now that you have an email list of potential customers, it’s crucial to reach out to them using the right prospecting tools . Build a relationship with them and earn their trust by providing relevant tips and advice.
When you provide them with value and learning resources in the community include field trips and camping build a connection, they are more likely to buy your course when you eventually promote it to them.
Teachable, a platform that allows users to develop online courses, uses emails like this to provide helpful resources to potential customers, thereby building relationships with them.
According to a HubSpot survey, 53% of marketing professionals believe email marketing is the most effective channel for acquiring early-stage leads.
Email marketing is one of the most valuable and powerful assets you can have to market your online courses, close sales, and grow your business because:
- You can send emails to your ‘the faculty has fully met my expectations’ audience’s devices on a scheduled basis.
- Email is still extremely popular compared to other platforms.
- You are less likely to lose viewers due to a platform shutdown, suspension, or decline in popularity.
- Every person on your email list has shown interest in your content or product.
- Automation of email delivery just got easier.
- You can also integrate email with social media and reach a wider audience.
Paid Advertising
Promoting your online course organically can produce excellent results. However, this tends to take more time and is better suited as a long-term strategy. You can move things forward faster with paid advertising.
This includes using:
- Facebook Ads and Instagram Ads
- YouTube Advertising
- Google Ads
- Pay-per-click
With paid advertising, you can create denmark business directory highly targeted promotions that generate targeted leads for your online courses.
To increase the effectiveness of your ads, be sure to keep them short and make them mobile-friendly. Add a clear CTA so you can direct viewers directly to your website.
4. Offer simplified courses as the main way to attract users
This refers to offering a streamlined version of your course to attract leads and get more conversions. This could be a short ebook or guide . You can offer these lead magnets to your audience for free.