What are keywords, where to look for them and how to choose them?

If you have ever wondered how to promote your website on the Internet and reach the right audience, you have probably come across the term “keywords”. They are often mentioned in the context of SEO and positioning of the website. But what are they really? How to make their use effective and support your marketing efforts?

The selection of keywords is of great importance in the context of marketing. In this article, I will try to explain in a simple way what a keyword is, what types of keywords we distinguish, and how to approach the so-called keyword research. You will also learn how to conduct a keyword analysis of the competition, and then monitor and optimize your own marketing activities. All this in order to position keywords wisely and reach the right people who are looking for your products or services in the search results.

Keywords – What are they? Definition

The definition of a keyword is telegram number database very simple – these are simply phrases or short phrases that Internet users enter into a search engine (e.g. Google) to find answers to their questions. These are words that precisely define the topic of our website or the products or services offered.

So, a keyword shows what people want to find, and your job is to tailor your content to appear in search results when people need you.

Well-chosen keywords for positioning allow you to jump higher in Google rankings, reach potential customers and convince them that it is worth staying on your site longer. You should learn the basic types of keywords and learn how to conduct keyword research to choose the right keywords that best suit your business.

What types of keywords do we distinguish?

The topic of keywords is particularly does content influence user intent important for those working in marketing. There are really a lot of them and they can be divided into different categories. Here are a few basic groups:

1. Generic keywords – these are short and fairly general phrases, e.g. “shoes” or “winter jackets”. They usually have a high search volume, but also a high keyword competition, so breaking through to high positions can be difficult.
2. Longer keywords (long tail) – include extended phrases, e.g. “red women’s high-heeled shoes”. Although they have a lower volume, they often generate more valuable traffic and higher conversions because they respond more precisely to user needs.
3. Brand keywords (brand phrases) – contain brand or company names, e.g. “Nike women’s shoes”. They help build brand image and recognition. If your site is already known, brand phrases allow you to reach recipients who recognize your company name.
4. Informational keywords – such as: “how to choose the right size of running shoes” or “how to clean a leather jacket”. The user is looking for knowledge and advice, so it is worth providing them with substantive content to build so-called topical authority in your industry.
5. Shopping keywords (transactional) – may sound like: “buy sports shoes online” or “promotion on winter shoes”. Here the user is closer to making a purchase decision, so the right keyword can translate directly into sales.
6. Negative keywords – are mainly useful in Google Ads campaigns. They are used to eliminate unwanted phrases so that your ads are not displayed to people who are not interested in your offer.

A separate group of keywords includes keywords consisting of local searches.

Local Keywords

These are keywords that are appropriate american samoa business directory for a specific region. They are usually used when you run a smaller stationary business. These can be searches such as ” hairdresser Krakow ” or ” marathon Gdansk “.

The seasonality of keywords is also important here, especially when the range of products offered depends on the season or current trends.