Salesforce is a B2B CRM and cloud solutions company that uses Coursera as its course hosting platform.
Even though Salesforce is a company here are some of the advantages/benefits of websites for schools: with a fully functioning website, they chose Coursera because it allows the brand to reach a wider audience and makes it easy to deliver courses.
Whichever platform you choose, it should allow you to:
- Create your branded course content (with custom fonts, colors, and templates)
- Upload content in different formats such as text, videos, and infographics.
- Analyze course statistics with enrollments, revenue charts, and cancelations.
- Create a sales page for your course that explains who the course is for, what they will learn, and why the course is right for them.
- Accept payments worldwide through a seamless system.
3. Promote the course to your audience
There are a million creative ways to build from universities and business an audience and promote your online courses. But it’s easy to get overwhelmed when you have so many strategies to adopt.
Start with these effective strategies for targeting your courses to a B2B audience:
LinkedIn Outreach
LinkedIn users are four times more likely to visit your B2B website than Facebook users .
LinkedIn’s online visitor-to-lead conversion rate is 2.74%, which is more than three times that of Facebook and Twitter combined.
This business-focused platform can help you build an ideal audience for your online courses. It will allow you to create content about your area of expertise, promote your courses through it, and generate leads .
That’s how Tony Robbins , a life and business strategist, uses his LinkedIn account to promote a course on how to be more accountable.
Image by Tony Robbins
To create a successful LinkedIn outreach denmark business directory campaign , you can also take advantage of LinkedIn automation tools. For example, LinkedIn allows you to cold message people in your field to make connections.
Leverage LinkedIn Sales Navigator
– LinkedIn Sales Navigator is a social selling platform that provides a variety of tools to help salespeople find prospects and drive traffic.
It allows users to interact with LinkedIn’s 70 billion professionals using a variety of tools created by the company.
Image via LinkedIn
Here’s a common use case for how to use Sales Navigator to generate leads and build relationships: