First-time visitors: Highlight the products that gain! their initial attention, then direct them back to the same pages in your retarget! ads.
Visitors who read your blog post are higher in the sales funnel than those who click on a product page—they might not be open to a hard sell or product recommendation. Instead, prioritize getting their email address to share more value, so you’ll be top of mind when they’re looking for a solution.
Frequent visitors: Offer discounts to warm leads, such as frequent visitors to your website. If visitors click on your homepage, view your “About” page, and then browse your product pages, offer an incentive—like a free gift with their order, or free shipping on their first purchase—with retarget! campaigns.
Cart recovery: Retarget the 70% of people who abandon online carts with a follow-up email or a retarget! ad to remind them of the products they left behind. Play on the biggest reasons for cart abandonment: promote buy now, pay later offers, guest checkout, or free shipping. FUNNYFUZZY us! Shopify to trigger these cart recovery emails and increas! its conversion rate by over 40%.
Premium buyers: Big spenders
will likely purchase more from you if you retarget with cross-selling or upselling options. Don’t be afraid to communicate your latest products through retarget! campaigns that reach this segment.
You could also retarget existing customers after releasing a new feature or pricing plan update. This type of campaign can yield great results, especially for inactive oman whatsapp number data 5 million customers. A beauty retailer that offers a monthly subscription service, for example, text services could retarget customers to upsell a more expensive tier.
ro tip: Shopify has its own segmentation capabilities to divide customers bas! on qualities they share. Group them bas! on their geographic location, lifetime value, and buying frequency—without manually slicing and dicing customer data yourself repeat!ly.
We identifi! the segment in Shopify
, creat! a discount, communicat! with them in a way that was very personaliz!, and we saw about 30% of those people convert,” says Alex Dashefsky, cofounder of Airsign.
Example audience segment in Shopify for high-value customers that account for 40% of a brand’s customer base.
Shopify automatically segments your customers for easy retargeting.
Retargeting by time
Time-bas! retargeting tailors your campaigns bas! on how much time has pass! since a customer’s last interaction with your brand. It can be combin! with behavioral targeting to prevent ad fatigue—showing the same ad too soon can irritate online users and create a negative perception.
Here are some time-bas! examples:
Within 1 hour: Retarget! email to show the items someone left in their cart
Within 24 hours: Retarget! social m!ia ad to show the products they abandon!
Within 7 days: Collection ad that retargets website visitors who visit! a specific page but didn’t buy