If you are involved in the B2B market or in a market with a high degree of specialization, you may have already realized that cold calling practices are increasingly unproductive, directly affecting your sales. On the other hand, by adopting Social Selling practices , your results appear immediately.
Market data shows that 92% of buyers do not respond to cold calls, emails or voicemails when they come from someone they do not know. This is because we are in a time of change, in which buyers are the ones who seek out sellers, and not the other way around as we have been used to for decades.
On the other hand, social networks are use
for professional reasons by 86% of decision-makers (especially LinkedIn and Twitter). Added to this is the fact that 75% of buyers and 84% of the so-called “C-level” (CEO, CFO, CDM, etc.) use these social networks to help them make purchasing decisions.
The entire purchasing decision process no longer follows the steps we were to. Today, 57% of this process is already before the first contact between the seller and the buyer occurs.
The modern customer is digitally, socially and mobile. Sales reps to adapt or they. Adopting social selling practices can save both their jobs and the future of companies that are more aware of these changes.
By learning Social Selling practices, the results gemini database immediate, correcting situations such as:
• Too much contact by phone and email, which, far from being an aggressive sales approach, adds no value whatsoever.
• Difficult access to senior executives.
• Lack of a social media strategy for your sales force .
• 93% of sales executives have never had any training in Social Selling.
• Sales representatives with no presence on social media.
• Sales executives not positioning themselves stay informed and stay a source of credibility and influence.
• Buyers only making the transaction with you, without actually developing a professional relationship.
Social Selling immediate results
We are at a time when sales professionals to learn which digital environments these customers are in and how to work with the correct and effective digital media. The good news is that it is not necessary to subscribe to paid plans for these platforms, but to learn how to work with them in the correct way.
Old-school salespeople insist on cold calls and turkey numbers database to generate contacts and close deals, while Social Sellers become influencers, use market intelligence and outperform their old-school colleagues by 122%, schedule new clients in the first 5 days and create an inexhaustible source of prospects.
Sales professionals, sales representatives, people involved in market research, customer acquisition, business generation, market intelligence, freelance professionals who need networking and consultants must be aware of these new practices, or they will fall by the wayside.