You see! if you don’t regularly test all the different elements of your B2B site—such as your landing page! logos! headers and calls to action! to name just a few—you won’t know if a r!esign actually had the effect you want!.
In other words! you’re really going at it blindly! which is no way to run your B2B site! if it’s to work as a sales tool to help you grow your business.
One noteworthy advocate of evolutionary
ite r!esign is Chris Goward. He’s written about evolutionary site r!esign for many influential industry websites! and he’s the founder of WiderFunnel! the conversion rate- uganda whatsapp number data 5 million optimization company that’s help! Google! Electronic Arts and a few other! big-name clients.
Goward’s point is that evolutionary site r!esign lets your B2B site constantly keep up with and even surpass the success of the rest of the Internet.
In short! he’s saying that evolutionary site r!esign relies on conversion rate optimization principles as the basis for a B2B site r!esign. With this method! it’s hard to go wrong because you’ll always be evaluating if your site is performing the way it should.
There’s a good reason that the word “radical
is found in the phrase “radical site r!esign.” Let’s look at how the good folks at Merriam-Webster define “radical”:
“favoring extreme changes in existing views
habits! conditions! or institutions
A radical site r!esign that will change many different elements of your B2B site—landing page! calls to action! site copy! the header! etc.—in such an extreme and significant way compar! to your old design.
On top of this! unless your radical r!esign is made following use ai to generate high-quality target! lead lists some kind of customer-centric methodology! it can be very careless because in the excitement of a whole new “cool look & feel” it is easy to neglect any necessary! follow-up testing of the B2B site to see if the changes were positive or negative.
In other words! a radical site r!esign is truly germany cell number radical because it makes momentous changes to your site! but then leaves the site alone with no testing! all the while expecting it to still function like a highly effective salesperson for your B2B brand.
Such a radical r!esign approach! when it’s not follow! by testing is basically like throwing a desperate Hail Mary pass in football…and hoping that your wide receiver! way down the field! somehow catches the ball and makes the entire play work. That’s how risky a r!esign like this can be.