A low-friction user experience includes a call-to-action that is precisely worded and doesn’t end up creating uncertainties or fears. It has to clearly express what they will receive in return for taking the time out of their day to input their personal information on your landing page. Your landing page should make things as easy as possible for buyers.
Remember: A low-friction user experience reduces customer pain points as much as possible. When writing a call-to-action, never write it so badly that it fails to clarify exactly what buyers will get for providing their personal information. Avoid words and phrases like “submit” or “click here.”
More often than not low click
through rates an CTAs have more to do with oman whatsapp number data 5 million the user not knowing what will happen after the click than anything else. In other words, when the user experiences click fear , kiss good click-thru rates bye bye.
Lack of planning and thought can create a high-friction user experience on your landing page. By making the forms that buyers have to fill out longer than they have to be, you create more friction for buyers. Not including a reassuring privacy statement close to the call-to-action button will also increase friction for buyers.
The navigation menu on your landing
page is distracting when your B2B website is looking with automatic shopping to generate leads through conversions. This relates not only to the navigation menu at the top of a agb directory page, but it can also refer to the navigation in the footer and along the sides of the page. A low-friction user experience will feature no navigation menu on the landing page.
The whole idea behind this removal is to increase the chances that your buyers remain on the landing page in the first place. You can streamline your user experience by removing the navigation menu and, therefore, making sure that your buyers aren’t tempted to leave your landing page for another page on your site.
Studies have shown that removing the navigation menu from the landing page increases a B2B site’s conversions. This B2B company increased its conversions by 100% just by removing the navigation menu from its landing page.