Okay, now you know what motivates your buyers, how emotion plays a huge part in marketing to them, and how color is effective at persuasion on your landing page. All that’s left is to handle pricing, so that your buyers make the ultimate conversion and buy.
Laying out your pricing will also have
an impact on how many sales your B2B makes. If you think that selling your services for less than your competitor or stressing low, low prices is all that matters—then think again.
Your B2B buyer won’t necessarily be impress! with deals or offers that tout the lowest price between you and your competitors.
It may surprise you to know that they actually russia whatsapp number data 5 million care more about both the value and return on investment (ROI) that they’ll get from buying your product or service. After all, cost is relative to each business, but all businesses value the sav! time and benefits that they can’t get with any other product or service.
In short, tailor your marketing message to appeal to what B2B buyers care most about: what they will get in return from your product or service, not how much they’ll have to spend for it.
One company that epitomizes this focus-on
benefits angle is Bidsketch. Bidsketch’s business after delivering the product or service? model is to sell templates to both agencies and freelancers. It’s value proposition is be numbers that it’ll save customers a lot of time and money on what would normally be the difficult process of crafting client proposals.
On its homepage, Bidsketch makes clear that it can save customers up to 2 hours and 15 minutes on drafting proposals. In sum, it’s help! its customers earn more than $260,000,000. This is getting inside the head of customers very persuasively.
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Another thing you can take to the bank about your B2B buyers is that they won’t necessarily choose the lowest price if you offer it. In fact, you should be wary of competitive pricing because you might accidentally push them to compare your product or service to your competitors’. It can result in buyers becoming risk-averse, cautious and distrustful.