The Competitive Analysis tool will
outreach methods for link acquisition
. Cons It can be time-consuming to set up a campaign using the scoped shotgun hybrid approach as you need to personalize your template to a particular audience segment—but when it’s up and running, it’ can be’s extremely efficient. Learn more Final thoughts Let’s not beat around the bush: SEO outreach is about getting links. But to get links, you need to offer something of value in return. Otherwise, you’re just wasting your time. Also, if your pitch is just “link plz,” don’t be surprised if you get radio silence in return. For this reason, the best approach for SEO outreach is the “scoped shotgun” hybrid approach. In
a world of non-stop emails, a little personalization
can make the difference between How to Do a Content Gap Analysis [With Template] By Despina Gavoyannis November 23, 2023 5 min read Despina Gavoyannis Despina Gavoyannis Despina is a Senior SEO Consultant with 8+ years of experience growing B2B, e-commerce, SaaS, and national brands. She’s an optimist at heart, taking time to enjoy life’s silver linings each day. Article Performance Data from Ahrefs Organic traffic 368 Linking websites 101 Sign up for Ahrefs Get SEO metrics of any
website or URL. Get the week’s best marketing
content Email Subscription Enter your email Subscribe Evolve – Singapore – October 24-25 Contents Find keyword gaps Refine and export the data Import the data into the template Analyze each opportunity Implement all action items and tasks A content gap analysis is the process of finding topics your competitors have covered but you haven’t. It helps you: Get more traffic to existing content Find the best new topics to cover Steal traffic from competitors In this guide, you’ll learn how to use our content
gap analysis template to find and fill missing
gaps in your content strategy. VIDEO List of US Cell Phone Numbers WALKTHROUGH 1. Find keyword gaps Make a copy of our content gap analysis template, then navigate to the Competitive Analysis tool in Ahrefs and check it’s set to “keywords.” Make sure to set the Competitive Analysis tool to “Keywords” Next, enter your domain in the first field and 1-3 competing domains below. If you don’t know your top competitors, the tool will
offer some suggestions automatically
suggest competitors for you When you’ve added all your competitors, click the “Show keyword opportunities” button to see all the keywords your competitors rank for, but you don’t. The Content Gap report in Ahrefs’ Competitive Analysis tool Finally, switch the “main positions only” toggle to filter out rankings in alternative SERP features (like image packs, sitelinks, carousels, etc.). Filtering for main keyword positions only 2. Refine and export the data Take a
look at the number of keywords in the
content gap report. Checking the leader of generation apparel website number of keywords in the Content Gap report If there are more than 100,000, you’ll need to refine the list. Otherwise, it’ll probably break the Google Sheets template. To do that, start by excluding mentions of your competitor’s brand name(s) in the keyword filter. Consider misspellings or spaces added and set the filter to pick up “partial matches” to ensure it removes as many mentions as possible. Filtering out competitors’ branded terms In the same filter, you can also exclude terms related to topics that are irrelevant to your website.