Building Buyer Personas: A Checklist For High-Tech Marketers
It’s not surprising that the most effective way of constructing a buyer persona is the most direct way of approaching […]
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marketing basics
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The Role of Your Content, Your Website and Sales
Whenever this company wants to impress a prospect and move from its short list to being chosen as a vendor!
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How to Create the Most Accurate Buyer Personas for B2B Businesses
A buyer persona is defined as a research-based and archetypal embodiment of who your buyers are, what they seek to
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The higher the commitment time required cost of your solution
Validation is best defin! as your prospect about to reach that fateful decision of who to select as a vendor.
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B2B buying process
The good news is that, if you were able to position your company or yourself well by being helpful during
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The research evidence from Demand
Discovery & Education At this step of the B2B buying process, the buyer has a problem formulated, an agreement that
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There are 3 types of gaps in the mind of your B2B buyer :
To make a priority shift your buyer needs trigger events . A trigger event is nothing more than a chance
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The challenge of content marketing
Content marketing plays a huge role in creating a buying vision because, in the early stages of the buying process,
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Detailing the Buying Process for B2B: Awareness, Evaluation and Decision
When economic times are good! B2B businesses are less likely to pay as much attention as they should to the
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How to measure your MQL’s
2. Make Content Offers Measuring the impact of each piece of content can be a difficult process but it can
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A Guide to Marketing Metrics for Business Leaders
Every good marketing strategy involves a lead generation ‘engine’! which directly influences revenue generation and business growth. But strategy alone
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The customer’s going to ask dozens of questions
Because so much money is at stake, your customer will invest a great deal of time researching his options, which