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Therefore, to ensure that the customer has a unique experience, you must first know them. By doing this, you can […]
Digital Marketing
marketing basics
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What are the main types of SLA
These service provision terms include several specifications in addition to the standards already mention, such as time windows for each
Digital Marketing
Does Your B2B Need a Google Plus Account?
With the number of social networks to choose from today, many B2Bs are left in the dark about something as
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SEO is when you earn traffic by way
Search marketing – Without your buyers finding you, you’re basically stuck, right? That’s why search marketing, which also includes search
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new media corporate video
According to Forbes, the most powerful form of new m!ia marketing is the use of online video. In the B2B
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Using New Media Marketing to Ensure B2B Buyers Reach You
Your new media marketing content forms the basis for the sales funnel that you hope to get leads into until
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Determine why your product or service matters most
As a B2B CEO, this is the kind of new, curious and bold B2B buyer whom you’re having to deal
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Internet is their primary way of research
Today’s B2B buyer is increasingly rejecting traditional or outbound marketing—you know, that’s your TV and radio ads, for instance—in favor
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Common Factors in B2B Decision-Making
All this goes to show that how you lay out your pricing will be monstrously influential on your buyers, so
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The Importance of Pricing in B2B
Okay, now you know what motivates your buyers, how emotion plays a huge part in marketing to them, and
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Deep analysis into how the minds of B2B buyers work
Recently, Neil Patel, the analytics guru behind Quick Sprout wrote a monstrous compendium on understanding consumer psychology. Patel’s idea
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The Importance of Positive Emotion in B2B to Increase Conversions and ROI
To wit, 60% will have finish! their buying journey through self-direct! research prior to even talking to your sales reps.