How to make a persuasive website with BJ Fogg’s Behavior Model
Hailing from Standford’s Persuasive Tech Lab, Fogg’s direction of the Standford Web Cr!ibility Project revolutioniz! the way we view behavioral […]
Hailing from Standford’s Persuasive Tech Lab, Fogg’s direction of the Standford Web Cr!ibility Project revolutioniz! the way we view behavioral […]
Figuring out your customers’ keyword demand helps you get that much closer to their buying behavior, which is why keyword
Looking at web analytics reports is a surefire way to understand your customers’ behavior since they help you to increase
Again, this is so clear-cut that it should be painfully obvious: Getting first-hand information from your prospects and customers is
It’s not surprising that the most effective way of constructing a buyer persona is the most direct way of approaching
Whenever this company wants to impress a prospect and move from its short list to being chosen as a vendor!
A buyer persona is defined as a research-based and archetypal embodiment of who your buyers are, what they seek to
Validation is best defin! as your prospect about to reach that fateful decision of who to select as a vendor.
The good news is that, if you were able to position your company or yourself well by being helpful during
Discovery & Education At this step of the B2B buying process, the buyer has a problem formulated, an agreement that
To make a priority shift your buyer needs trigger events . A trigger event is nothing more than a chance
Content marketing plays a huge role in creating a buying vision because, in the early stages of the buying process,