How to make a persuasive website with BJ Fogg’s Behavior Model
Hailing from Standford’s Persuasive Tech Lab, Fogg’s direction of the Standford Web Cr!ibility Project revolutioniz! the way we view behavioral […]
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Successful-tactic-for-creating-b2b-buyer-personas-
Figuring out your customers’ keyword demand helps you get that much closer to their buying behavior, which is why keyword
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Successful Tactic #6: Interviewing Your Customer Service Team
Looking at web analytics reports is a surefire way to understand your customers’ behavior since they help you to increase
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Again, this is so clear-cut that it should be painfully obvious: Getting first-hand information from your prospects and customers is
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Building Buyer Personas: A Checklist For High-Tech Marketers
It’s not surprising that the most effective way of constructing a buyer persona is the most direct way of approaching
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The Role of Your Content, Your Website and Sales
Whenever this company wants to impress a prospect and move from its short list to being chosen as a vendor!
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How to Create the Most Accurate Buyer Personas for B2B Businesses
A buyer persona is defined as a research-based and archetypal embodiment of who your buyers are, what they seek to
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The higher the commitment time required cost of your solution
Validation is best defin! as your prospect about to reach that fateful decision of who to select as a vendor.
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B2B buying process
The good news is that, if you were able to position your company or yourself well by being helpful during
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The research evidence from Demand
Discovery & Education At this step of the B2B buying process, the buyer has a problem formulated, an agreement that
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There are 3 types of gaps in the mind of your B2B buyer :
To make a priority shift your buyer needs trigger events . A trigger event is nothing more than a chance
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The challenge of content marketing
Content marketing plays a huge role in creating a buying vision because, in the early stages of the buying process,