Making the buying process easy for your
Here, your customer can actively go looking for your products and services, probably by search engine, or just happen upon […]
Here, your customer can actively go looking for your products and services, probably by search engine, or just happen upon […]
Roadmap: Create a buying process roadmap for all of your products and services. Every roadmap should display the different stages
Interview: Interviews are very powerful because they let you inside the minds of either your customers or buyers. You should
Anyone who wants to succeed in B2B should know who Kristin Zhivago is. Two years ago, she published a highly
This is the difference between successful conversions and buyers your company will lose because they encounter! obstacles in their learning
Give your buyers something valuable with a very low barrier when they visit your site. Typically, many B2B companies provide
The high-friction user experience would totally ignore the great benefits of having no distracting navigation menu on the landing page.
A low-friction user experience includes a call-to-action that is precisely worded and doesn’t end up creating uncertainties or fears. It
In the B2B world, the word friction can be defin! in slightly different ways, but all definitions agree that it’s
A Look Ahead to 2014… The New Year always brings with it some trepidation, mainly due to brewing uncertainty over
The survey also reveal! another interesting fact: Almost all (93%) B2B companies create their content from scratch. This ties in
– Circles : They added the ability to add new users to our following through circles! categorized by affinity! personalizing