Marketing Research Methods

Marketing research is the process of Marketing Research Methods gaining information about the market and its customers. As well as the products or services that a company offers. It helps companies understand the needs and wants of their customers, and determine how they can satisfy those needs and wants. 1. Identifying customer needs and wants….

Digital Marketing Strategy

Digital marketing is a set of marketing strategies Digital Marketing Strategy and tools used to promote products and services on the Internet. Today, it has become an integral part of any business that seeks to attract attention and interest its audience in the online space. Digital marketing covers many approaches and methods, including: 1. SEO…

Social Marketing

There are many reasons and benefits to developing social marketing in business. First, it is necessary to define what social marketing is. It is a strategy for promoting products or services based on creating a positive brand image in the eyes of consumers by supporting explicit or implicit social issues (e.g. environmental protection, fighting poverty…

Why is this necessary?

Reputation management is the process of managing and Why is this necessary? controlling the messages people receive about a company, brand or product. With the development of the Internet, this process has become especially important. Why? Firstly, searching for information on the Internet has become one of the main sources of knowledge for many people….

Full Funnel Marketing

Full-funnel marketing is a marketing strategy that uses relaxed communication channels to lead potential customers through the entire sales funnel. This strategy, aimed at increasing conversions and sales, uses a comprehensive system of marketing tools and technologies that includes both up and down the funnel. Companies that use full-funnel marketing need to connect with potential…