In this article, we want to describe the main stages of website promotion in as much detail as possible. We have compiled a complete list of all work plans from the moment of receiving an. Application from a client, where we will tell you in detail about each of the stages of Internet resource promotion.
Analysis of the website’s subject matter and competitors
Work on each project begins with data collection and analysis. This is necessary to determine growth factors in the niche and identify key areas for the development of the Internet resource.
This stage of promotion should always begin with a competitive analysis: identify the main competitive resources, find out their country email list promotion strategy and form your own.
- Traffic . The attendance of competitive resources . The main sources of traffic and the effectiveness of each of them develop the best lead generation funnel are determined.
- Semantic core . This information will help you take into account more relevant queries when expanding your semantics and structure.
- Structure . Checked manually. Allows you to determine how convenient and well-developed the structure of competitors is, compare with your own.
- Content . Analysis of the content of sites from the TOP-3 search results for queries allows you to determine the optimal parameters for filling the main types of pages of your resource: the number of characters, the density of keywords, etc.
- Link mass . Allows you to determine the approximate number of referring domains and pages, the main domain zones, as well as the ratio of different types of links in the anchor list.
Get a checklist for promoting your website on the Internet
Technical audit of the site
At this stage, it is necessary to evaluate k mobile list the resource for software and technical errors. During a deep audit, the following is performed:
- parsing the site taking into account robots.txt directives for each search engine. The mobile version of the resource is also being developed separately;
- checking for technical defects: searching for duplicates, empty tags, non-canonical pages, etc.;
- analysis of the site structure and interlinking. The distribution of the anchor component of links on certain pages, menus, broken links is checked;
- checking the service operation, page loading speed, uptime.
The work is not limited to this list
It is necessary to check and analyze everything that can hinder effective progress at further stages.
The result of a technical audit is an analysis of the errors found, recommendations for their elimination and improvement of the resource as a whole.