Within 30* days: “Ready to restock?” email to customers who bought a specific product that will need replenishment
*This time frame will change based on your average purchasing frequency. A dental brand whose mouthwash lasts for one month before it requires replenishing, for example, might want to retarget existing customers 21 days after their last purchase. This gives them enough time to buy and have their item delivered for a continuous supply.
Lean on retargeting exclusions
Most advertising platforms bill by view, so the more people you target, the higher your advertising costs will be. This becomes an issue if you’re not excluding people who have already completed the action you’re incentivizing.
Let’s do some napkin math to illustrate: You upload a custom audience list to Facebook to retarget people who’ve visited your product page. Of the 100,000 people on the list, 15% of them have already bought the product you’re promoting. You’re paying to reach 85,000 Facebook users. panama whatsapp number data 5 million With an average CPM of $10.32, that’s over $877 you’re potentially wasting by targeting existing customers through the retargeted product page campaign.
Social media is a great way to retarget potential or existing customers because almost everyone uses at least one platform. Per Data Reportal, some 94.5% of the world’s internet users access social media at least once per month. You just need to figure out which platforms your target audience is using to effectively retarget them there.
Most social commerce platforms have their own retargeting capabilities to make it easier to reach those who have already interacted with you, including:
Facebook and Instagram (Meta) retargeting:
Meta retargeting is a process of finding people conduct contract negotiations who’ve visited your website and using their data to find their Facebook or Instagram profiles. You can run an ad campaign to target those people and convince them to head back to your website. The Meta Ads Manager (formerly known as the Facebook Ads Manager) handles all of this for you, so there’s no need to painstakingly match email addresses to profiles.
TikTok retargeting: TikTok knows who’s visited your TikTok Shop or downloaded your app on a smartphone. You can also upload custom lists to the TikTok Ads Manager to match specific user behavior with TikTok profiles.
Pinterest retargeting: ThePinterest ad platform lets text services you run dynamic ads. You can reach the 50% of Pinterest users who use it as a place to shop by retargeting people who’ve already interacted with your brand elsewhere.
LinkedIn retargeting: If you’re selling B2B, retarget audiences on LinkedIn based on activities like company-page visits, lead-gen form responses, and LinkedIn event RSVPs. To collect website visitor information, set up the LinkedIn Insight Tag.
tip: Supplement your custom audience lists with Shopify Audiences. Proven to drive up to two times more retargeting conversions for every dollar spent on retargeting, it’s no wonder why Shopify Audience merchants reduce their cost per acquisition by up to 50%.