Short burst videos and an engaged community

still relatively new in the social media world, but the app is growing by leaps and bounds. Extremely popular with Gen Z, the app is increasingly used by a diverse and older audience. Actors, comedians, music artists, athletes; every type of celebrity or influencer can be found on it. Plus, brands and businesses are constantly joining the movement.

Creating content on Ts easy and accessible to everyone.

Most content is centered around creative and entertaining challenges. If your business’ target audience is Gen Z (1997 and up) and you have a communication focus that promotes humor and creativity, TikTok is a must for you.

As for advertising on the app, it is still in its early stages (rare, select and expensive). For brands that can afford it, it is a very profitable showcase since the visibility is excessive. Advertising on TikTok will certainly become more accessible soon, as it already has an ad management interface similar to that of Facebook, a pixel system and multiple targeting options.

The Benefits of Advertising

• Great visibility for the advertisers (very strong in notoriety).
• Different choices of advertising formats (home page when opening the app, between videos, sponsored hashtags/challenges, sponsored filters).
• For businesses that don’t have a huge advertising budget, influencer partnerships are extremely effective.
• A good hit on can spawn a viral video without the presence of advertising.
• A committed community.
• A clearly defined target audience.
• Possibility to involve users in an advertising campaign in a fun and creative way (by completing a sponsored challenge, for example).

Tips forAdvertising

• Test the app. The concept is simple, but understanding the community and its details takes practice. Learn to identify the content your target audience likes and explore the possibilities in TikTok video creation/editing.
• Stay on top of the latest news in advertising. New ad formats? Easier to get an approved ad account? More affordable prices? Be among the first to learn about these news to take advantage of them with your competitors!

Twitch – The Ultimate Live Streaming Site for Gamers

Daily active users : 15 million

Demographics : 81.5% of subscribers are men aged 18 to 34

Quite impressive live viewing numbers for a Thursday afternoon:

 

In a niche industry (video games), Twitch generates 46 billion minutes of viewing per month. Not bad, right? If your business targets video game enthusiasts in any way, having a presence on the streaming platform is a must . Advertising is well present on Twitch in several ways ?.

Partnerships with live streamers, displaying banners on the site, pre-roll videos (a la YouTube) are just a few examples.

Do you absolutely have to sell gaming accessories or video games to advertise on Twitch? Absolutely not . Although several accessory  laos telegram companies (keyboards, mice, controllers, etc.) partner with streamers , there are also advertisers of food, energy drinks, linens and much more.

Example of a custom sponsored billboard on Twitch:

The Benefits of Twitch Advertising

• Influencer campaigns with a lot of credibility. Professional gamers are seen as real role models by their fans. Partnering with a Twitch influencer or promoting a product/service on one of these channels has a very high success rate.
• Various ad formats. From standard display to live embedded video and unlimited partnership possibilities, advertising on Twitch can reach the target in several ways.
• A very clear target.
• Ability to promote a Twitch channel.
• A good medium to show the fun/entertaining side of a business.

Tips for Twitch Advertising

• Make your Twitch promotion interactive. A partnered streamer can host a contest or giveaway live on their channel.  steps to start affiliate marketing Popular streamer TSM VISS  recently ran a promotion in partnership with a frozen protein meal company where he let his followers vote live on what he was going to eat while he performed in front of thousands of viewers!
• Support Esports. Esports are becoming increasingly popular. Listing your business as an Esports sponsor or supporter is another way to reach out to Twitch users.
• Choosing the right Twitch influencer. Their location (there are several popular  whatsapp database brazil Quebec streamers), their community, the games they play, and their channel style (serious gamer vs. gamer who puts on a show) are just a few examples!

There are other streaming platforms similar to Twitch ( Mixer , for example). It is interesting to keep an eye on these, because it is a market that has an ever-growing demand.