There are many options for implementing retargeting, including native advertising platforms that collect data on how people interacted with previous campaigns. Meta, for example, lets you reach people who’ve responded to an event you posted on Facebook through retargeting campaigns.
Third-party platforms like Adroll, Outbrain, Criterio and SharpSpring Ads also offer web and social retargeting. These tools track on-site behavior and combine it with mass market consumer data and behavior trends to optimize your retargeting ads.
Shopify Audiences, in particular, draws on aggregated first-party data to create better targeting. It uses commerce data from the millions of stores using Shopify to build targeted audience lists you can market to on the largest-reaching channels—and is proven to cut customer acquisition costs by up to 50%.
Luxury women’s apparel brand
Mac Duggal turned to Shopify Audiences in an attempt to improve ad performance and retarget previously lost customers. They added Retargeting Boost to nigeria whatsapp number data 5 million their existing Meta and Google ad sets and built a 2.3 times larger retargeting audience. The brand’s ROAS doubled, resulting in a 3.6 times lower cost per purchase through the retargeting ad set.
“While it was harder to get strong performance out of ads as a result of digital industry changes, Mac Duggal is now able to target more effectively and more efficiently through Shopify Audiences,” says Emily Greenfield, ecommerce director at Mac Duggal. “The solution allows us to reach new potential shoppers that are worth targeting.”
Deliver better ads and reduce spend
Find relevant buyers and lower ad costs with custom understanding the differences between b2b? audience lists powered by commerce insights and machine learning.
Install Shopify Audiences
How to set up an effective retargeting text services campaign
Use ads to build audiences
It’s easy for eager companies to get sloppy with their campaigns and bombard prospects with aggressive advertising in hopes of a quick return. This feels invasive to customers, and can drive them to make a conscious decision not to purchase from your store. A lower-effort commitment, like getting them to opt into your newsletter, is more likely to keep them engaged.