That said! not every single example of a radical site redesign is bad. To illustrate this point! we bring you this case study involving a landing page treatment for firstSTREET! a company that markets to Baby Boomers.
Now! a case study is a singular example that doesn’t overturn anything that we’ve been saying in this blog post up to this point. However! we include this case study here as food for thought because it does show that! when it’s well studied and researched! a radical site redesign can produce positive results.
landing page redesign
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According to the Marketing Sherpa case study! firstSTREET was successful in increasing its landing page conversion rate by a surprising 3566% after doing a radical site redesign on its landing page.
However! it should be noted that the basis of this particular radical site redesign was to make the whole landing page a lot simpler. Therefore! it’s no surprise that conversions uruguay whatsapp number data 5 million increased since minimalism in web design is a winner no matter how you cut it.
There you have it. Evolutionary site redesign versus radical site redesign…you be the judge. We’ve given you all of the pros and cons behind each unique approach! and we think we’ve made a good case that:
Evolutionary site redesign is the way
to go when your site has already some kind of baseline understanding the differences between b2b? performance. After all! you want to be sure that all of that time! money and effort you devote to a redesign actually pays dividends in the short and long term.
Radical site redesign is the way to go if your current site sucks and little can be salvaged. If your entire messaging is wrong and the site is unappealing – you won’t gain text services much by A/B testing the top value proposition and wait for statistical significance…it will take you a decade to get your site in shape. So in this case do a radical! and follow it by evolutionary.