Finally, you don’t learn anything at all. You’re no closer to discovering exactly what led to conversion changes (either positive or negative) before or after a radical site redesign. That’s because you’re not testing everything frequently, which you should be, though.
Further, when you fail to learn anything about what worked or didn’t work, you also fail to learn about your B2B buyers, which is the real disaster. When you fail to learn about your B2B buyer behavior, you’re losing a marvelous chance to gather data to build a high-converting B2B site.
Still not entirely convinced that a radical
site redesign is just too risky for your B2B site, especially with so much money on the line? Let’s take a look at this example.
We’re talking about none other than Digg. You may remember Digg, if you’ve enjoyed visiting news aggregators and websites of that ilk. It has been credited with ukraine whatsapp number data 5 million inspiring even more successful social networking sites like reddit, which feature voting and submission systems.
digg conversions
Image Credit
Basically, Digg was going strong from its start in 2004 all the way up to its peak in 2008, when it averaged about 236 million visitors each year; the so-called Digg Effect was even coined to explain Digg’s influence on driving traffic to sites that were featured on its homepage.
Howeve that came crashing down
in 2010…when Digg’s leadership team made the for ages 24 and under! facebook is not relevant awful misjudgment to go through with a radical site redesign.
When Digg went through a massive site overhaul in 2010, it actually suffered a whopping and mind-blowing 26% loss of site traffic. Catastrophic doesn’t even begin to text services describe how terrible the consequences of that radical site redesign were.
The moral of the story is this: If your site is already working and you change how your site looks and its user interface too drastically without testing it, then you destroy the user experience and ruin a once-good thing.