5. Make a strong statement
The headline “18 History Lessons Your Teacher Lied to You” is a great example of making a powerful statement. It grabs attention by challenging what people think they know.
Image via Reader’s Digest
The headline makes people curious and make a greeting card for mother even a little skeptical by suggesting that some of the things people learned in history class aren’t true. Readers will want to click through to see which classes they were misled by and see if their beliefs are challenged.
Using bold and controversial statements can certainly draw readers in, but it’s also important to know your audience. If your readers enjoy exciting and surprising content, such a headline can get a lot of clicks and shares.
6. Use your target keyword in your title
We rarely write an article without putting engraving darth vader on plexiglass: hse university opens an innovation workshop our focus keyword in the title. Why? Because it’s the first thing Google sees.
If the title doesn’t contain our primary or target keyword, how does Google know where to rank our content in the search results ?
In this article, we’re focusing on the keyword “headline writing.” As you can see, it’s the first phrase in the title. We ’ve also included the keyword “conversions” because we know we want to talk about how titles can inspire conversions.
7. Create a sense of mystery to attract people’s attention
Sometimes, headline writing comes down to asking a simple question:
- What is the best way to clean your carpet?
- How to handle an apartment burglary?
- What is the best way to deal with bed bugs?
These are the questions people denmark business directory type into Google search bars every day. If these questions are relevant to your brand, you can ask them in the title and answer them in the body of your post.
For example, this headline works well because it sparks curiosity by asking something many people might want to know. We know we want to know!
Image via Perkins School for the Blind
8. Think about what your readers care about and include that in your headline
Knowing what your audience likes and cares about is important for crafting headlines that grab their attention. You can use surveys and polls to help you understand what they like.
By doing this research, you can write headlines that directly address their needs.