Is it possible How can I measure the effectiveness of my online actions that convert at the physical point of sale?
Is it possible to measure a conversion of this type?
This is a question that now has a different answer: YES!
Google has recently been working on a tool that is starting to provide this type of information. For paid campaigns, we can view the Adwords Store Visits Conversion!
Is it possible But how does it work?
In a world where, even without realizing it, we live online all the time, using different devices to search for information, go somewhere, do or buy something.
When customers want to buy, there are no binance database any barriers. People browse and buy online and in physical stores. As a result, large retailers are adopting a true Omni-Channel strategy.
We are already starting to see retailers and shopping center managers not splitting their marketing and digital marketing budgets. Everything comes from a single budget and investment is made according to consumer needs, returns and behavior.
Watch the video and better understand how the conversion from online to physical works.
Visits are estimates calculated based on content-based readability ratings data from a sample of the group of users who have Location History. This data is then to represent the broader population and only if it meets a strict conservative confidence level.
Do you want a more effective campaign or measure your ROI and conversions from online to physical?
This is a start for retailers, chain stores and usa b2b list malls to start measuring the effectiveness of their digital marketing actions. In any case, there is still a long way to go in measuring the effective ROI of digital marketing actions, but this tool is already a clear step forward!