Content optimization is a very important step when it comes to repairing or “curing” a blog’s content , focusing on users’ search intent. This involves not only the proper use of keywords, but also improving the reading experience and ensuring the content meets its purpose. The steps to optimize your site’s content are as follows:
Clear and organiz structure
Use headings and subheadings (H1, H2, H3, etc.) that not only improve readability but also help Google understand the structure and topics cover on your page. Headings allow users to quickly navigate your content and find what they ne without wasting time or effort.
In any case, let’s not kid ourselves; this is design asia mobile number list more for Google than for the user, but it’s necessary for understanding the content hierarchy. For example, you can see the heading structure in this article on what canonicals are and how to use them in SEO , on our MD blog:
By the way, canonicals are also important for your website to recognize the homepage. If you’re not sure what we’re talking about, we recommend reading this article as well.
Use lists and bullets
These tools help improve readability and summarize key information. Google often selects lists and short answers to highlight in featur snippets, which can improve your content’s visibility. Continuing with the previous article, you can see how bullet points are us to highlight and categorize concepts:
Avoid unnecessary padding
Every piece of your content must add real value. You must avoid unnecessary repetition of information just to make the text longer optimize on-page seo , as this can quickly lead to users losing interest in the sheer amount of rundant information. Below, you can see an example of a long text with repetitive terms on the left, with the corresponding correction on the right:
It’s important to avoid keyword stuffing , as this aero leads can be perceiv as spam by Google. In this example, you can see how the same keyword, “working people,” is repeat too many times.