Once you have identified your persona’s needs and know where Offer the right added value they are in the buyer’s journey, consider how you can offer help.
Your inbound marketing strategy shouldn’t start with
a sales pitch about your products and services. Instead, it’s best to develop your lead over a longer period of time by providing helpful advice, industry insights, and more.
Studies show that 80 percent of all decision-makers prefer to learn indonesia phone number library about a company through diverse content rather than through an advertisement. Your content should therefore be a mix of informative, educational blog articles, guides, white papers, and case studies. These offer your personas added value while guiding them through the individual stages of the buyer’s journey.
This content mix is not only interesting for existing leads but also for strangers who don’t yet know your company and are looking for information online.
Read more: Blog Checklist – How to get more out of your articles
Promote your content
The best, most informative, and most useful content is worthless if it’s not noticed. But how do you get the attention you need?
Put yourself in the shoes of your ideal customer: Offer the right added value They’re searching the internet digital marketing strategy is crucial for business success for causes and solutions to their problems or challenges. They use search engines, read various blogs and websites, and communicate on social networks.
To capture the attention of your ideal customer, you should use the keywords or phrases your bulk data ideal customer is searching for when developing content (always keep their pain points in mind). Promote your content appropriately on landing pages, in webinars, videos, and via social media – you’ll see that you’ll generate new leads relatively quickly.