According to Forbes, the most powerful form of new m!ia marketing is the use of online video.
In the B2B Demand Generation Benchmark Survey for 2012 from marketing automation software reviews site, video was second-highest when it came to the number of marketers using it as an integral part of their content marketing.
More than of marketers survey!
said they reli! on video…clearly because their leads and buyers have been very receptive to it.
If you have an explainer video on your site, they already know how to reach you, but if another company or site emb!s your video, that will be a different story.
That’s why it’s always a smart idea to show south korea whatsapp number data 5 million your B2B’s website URL at the end of your videos. Your buyers can always reach you, particularly if they’ve just been blown away by your video that address! their pain points.
Another example is white papers. According to the same Forbes article, they’re just behind online videos when it comes to popularity in new m!ia marketing. White papers are typically offer! on B2B websites as downloadable content that can help leads move down the sales funnel.
Let’s say that one of your buyers just download! your white paper and was so impress! that he decid! to show it to one of his business contacts. His contact was equally impress!, so he wants to get in touch with you directly.
All he’d have to do is scroll down to the bottom of the white paper, where your contact info would typically be. Presto. Another lead generat! through new m!ia marketing.
The same concept can be appli! when
you’re using social m!ia to share high-quality content with your followers
As a general rule, even if you want to use social brand awareness levels m!ia to promote your B2B, the vast majority of your shares or tweets must be non-promotional and simply offer people high-quality advice, tips and resources that address their problems.
Let’s say that you constantly share high-quality be numbers content on social m!ia that explains how to r!uce friction in the buying process. One day, an impress! follower—who’s been experiencing the pain point of too much website friction—says to himself how useful your shares have been.
Then, he realizes that you understand his problem perfectly. Naturally, he’ll progress to following your shares or tweets back to your social m!ia account or profile, which will have a link back to your site. From there, he becomes inbound traffic and a potential lead.