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The keyword that sends them the most traffic is “email marketing,” which they rank #1 for in the US. Mailchimp ranks #1 for email marketing and gets a estimated total of 53,000 monthly search visits If you’re a competitor, this might be a topic worth targeting. 5. Analyze your competitors’ backlinks for link-building
If you want to rank for anything
remotely competitive, merely publishing content isn’t enough. You need backlinks. One way to do this is to analyze your competitor’s backlink profile to see how Netherlands WhatsApp Number Data they’ve been acquiring theirs. Here’s how to see your competitor’s backlinks: Enter your competitor’s domain Go to the Backlinks report The backlink profile for Mailchimp You can see that Mailchimp has close to 800K backlinks. Here’s the thing: Your chances of finding anything useful by manually sifting through all 800K is slim. But if you know what you’re looking for, you can add the right filters and find the right link prospects. For example, if you’re
Looking for resource page opportunities
filter to search for terms like resources.html, resources.php, resources.asp, links.html, links.php, and links.asp. Using the referring page URL filter in Site Explorer to find resource page link building opportunities Apply the filters and hit show results, and you now have over 700 potential opportunities for resource page link building. There are 761 resource page link building opportunities, discovered by analyzing Mailchimp’s backlink profile FURTHER READING Resource Page Link Building: The Only Guide You Need How to Get Backlinks: 14 Tactics That Work in
Analyze competing pages’ backlink
profiles for link opportunities You can also do the same backlink analysis as above but on a page level. For example, say we want to analyze the backlink profile of HubSpot’s blog post on email marketing statistics. We want to create a competing page targeting that topic, so we want to know how HubSpot got so many links to their page. HubSpot’s email marketing statistics blog post has around 13,000 backlinks Manually sifting through 14K backlinks is a huge waste of time, so we’ll go to the Anchors report to see all anchor texts of backlinks pointing at HubSpot’s article. Anchor texts of links pointing at HubSpot’s
Article on email marketing statistics
people are linking to HubSpot’s page because of some specific stats: People are linking to HubSpot’s page because of specific stats they featured There are two While many powerful B2B lead generation actionable takeaways: We should include similar stats on our page, as these earn links. We should replace outdated stats so we can use them in our outreach campaign. FYI, that’s exactly what we did for our SEO statistics post. Since then, we’ve earned thousands of backlinks and ranked #1 consistently. Our
SEO statistics post has 2,000 referring domains
and ranks #1 on Google Learn how we did that in our video series below. FURTHER READING Link Building Case Study (SEO Stats Post) 7. Find broken link building opportunities Broken link building is where you: Find a broken page that has backlinks Create your own page on the topic Reach out to those linking to the broken page to link to you instead Here’s how you can find broken link building opportunities: Enter your competitor’s domain Go to the Best by links report Set a HTTP code filter to 404 not found GetResponse’s broken pages, which are potential broken link.