Many companies focus on relevant content and forget the marketing aspect. Missed conversion opportunities Content that visitors can’t interact with is ineffective. If your readers don’t have a way to connect with you or get more information, you’re missing out on valuable lead generation opportunities . For example, if your post lacks a call to action (CTA) or you haven’t included your contact information.
- Solution : Make sure your content includes clear and relevant CTAs to help visitors convert into potential leads.
Read more: Is your content generating too few leads? These could be the reasons
Addressing everyone and anyone
Who are you writing your content for? For which touchpoint of the japan phone number library customer journey? There are so many different target groups who have many different touchpoints or contacts with your company’s website: readers who are just discovering your product or service, people who are about to make a purchase decision, or customers who have bought something from you in the past and now need help.
If we look at purchasing decisions in companies, we realize that decisions are always influenced by multiple stakeholders. This doesn’t make things any easier, because a good corporate blog, while perhaps not all of them, addresses precisely what to learn in a social selling course? those people involved in the purchasing process with its content.
- Solution : Not only tailor your blog content to your buyer personas, but also differentiate according to interaction and contact along the customer journey. This includes engaging with the individual decision-making groups (buying centers) – Missed conversion opportunities especially in the B2B sector. The better you succeed in this, the higher the likelihood that your content will be read, used, and shared online.
Read more: How to understand your B2B customers’ buying centers
Lack of analysis
A big mistake is not to conduct analyses. After all, how can you improve something without knowing what works and what doesn’t? So, regularly review your published content. Key metrics such as conversion rates, the number of visits, dwell time, and the number of customers acquired are crucial.
Google itself offers a free tool for simple data analysis. More comprehensive software germany cell number allows you to closely monitor all channels and phases of customer acquisition. CTAs, landing pages, and emails can be analyzed and optimized through A/B testing, for example. You can also monitor campaigns on a daily basis, use predefined reports and dashboards, or create your own reports tailored to your company.
- Solution : It’s not that difficult to measure the success of specific blog posts. The easiest way is with Google Analytics. Inbound marketing software, on the other hand, offers a variety of options for measuring the success of your content.
What is inbound marketing? And what is an inbound marketing agency?