Every good marketing strategy involves a lead generation ‘engine’! which directly influences revenue generation and business growth. But strategy alone is not enough. Strategy ne!s to be appli! and turn! into a set of actions. Bringing your marketing strategy to life requires a plann! set of tactics that you roll out over time.
The most important element of this process is constantly measuring and reporting the effectiveness of your tactics and then optimising your campaigns for best results. By having this process in place you can run an effective lead generation “engine” and hit your revenue goals.
How do you track your marketing effectiveness?
1. Set Shar! Goals
The animosity between Marketing and Sales is a long running cliché in all business circles. But in order for the new methods of marketing to work! they ne! to work together. In fact it is now possible to create shar! goals and metrics that keep both teams accountable to each other and also inform! of the others importance in the business.
We have broken these metrics up into quantity and quality.
Quantity Metrics
Visit to Lead %:This gives a quick view of how many of your visitors are converting into leads. How effective your calls-to-action and offers are determine are the two biggest contributing factors to this number. From this you can identify the problems with your design or content and work on improving them.
Lead to Marketing Qualifi! Lead (MQL) %:Presents a measure of how well you have turn! your new generic lead into a qualifi! lead that is interest! in your business romania whatsapp number data 5 million and the content you are distributing.
MQL to Opportunity %:By measuring your MQL’s and how many change into opportunities you can find out how effective this stage of your process has been.
Opportunity to Sa This is the end of the line
the final conversion that will result in revenue for you. understanding the differences between b2b? It mostly measures how effective sales were in closing the opportunity alb directory into a sale but is also influenc! by the effectiveness of the previous stages. It is marketing’s role to make sure the salesperson has the best possible opportunity here.
Lead to Customer %: This is the direct percentage that is closest to showing the full effectiveness of your sales and marketing funnel.
You can set goals for your marketing team by creating benchmarks with these numbers. Then gradually work on improving the conversion rates at each stage of the funnel. Furthermore! reversing this process can help create budget goals. You can choose the number of customers you ne! and by using your current conversion rates work out how many opportunities! MQL’s! leads and visitors you ne!.