Meta , which currently owns platforms like Facebook and Instagram, recently announced the addition of a scheduled boost feature for always-on campaigns, which are simply marketing campaigns that run constantly, responding to demand for a specific product and/or service.
This feature’s main objective is to capitalize on seasonality and purchasing intentions, i.e., to acquire customers and convert. This provides advertisers with the tools they need to optimize their advertising and digital marketing strategies .
Taking advantage of the opportunities of seasonalities
This scheduled ramp-up feature aims to avoid the learning curve that comes with each aggressive change to the allocated budget, allowing always-on campaigns to adapt more effectively to seasonal fluctuations.
This is particularly important so you can take buy telemarketing data advantage of certain times of the year when purchasing intent is highest. This can improve the performance of your Ads campaigns.
What are the main advantages?
This new Meta measure brings with it some japan data considerable advantages:
- It’s possible to work on continuous campaign optimization without compromising their performance and adaptability.
- By leveraging the seasonality of potential leads, it’s possible to maximize the impact of always-on campaigns across seasonalities.
- The scheduled increase feature can contribute to cost reduction by automatically optimizing budgets at strategic times.
- By quickly adapting to changes, conversion rates are expected to improve , as advertising will be more aligned with the user’s purchasing intent .
Impact on Digital Marketing Campaigns
The introduction of Meta’s scheduled boost feature has the potential to significantly transform digital marketing campaigns. Continuous i referenced a study cited by optimization and adaptability to seasonal fluctuations can generate significant benefits for advertisers.
However, the real impact will depend on how digital marketers leverage this new feature.
- Positive: In this regard, I can highlight greater effectiveness in adapting to seasonal changes and increased purchase intent among users, working with continuous optimizations and cost reductions by automating certain aspects.
- Negative: Among the negative aspects, the most notable thing is that companies are able to anticipate change, modifying their work structures and old habits, and taking as an example other platforms that have implemented the same functionalities, such as Google.
Will this measure be a success or a failure? The answer may lie in how advertisers adopt and adapt this new feature to their specific strategies.
Don’t know how to apply your new strategies? We do!
The introduction of the scheduled boost feature in always-on campaigns demonstrates Meta’s commitment to advertising innovation . As the industry closely watches these tests, advertisers have the opportunity to take full advantage of the new features to boost their campaign performance. If you’re not sure how to apply these new features to your strategies, don’t worry, we do. At MD Marketing Digital, we can offer you a comprehensive service thanks to our SEO and online advertising specialists, who monitor the main trends and updates for each of the social networks and platforms.