2. Make Content Offers
Measuring the impact of each piece of content can be a difficult process but it can be done using content offers. You can put interesting, quality content behind landing page forms so you can collect lead information details. You can also do this to begin the lead nurturing process.
The content you initially offer
should be highly informative and focus! on your buyer’s problems, not a sales catalogue. You want to !ucate the buyer; help them understand the field better. It should also encourage them to seek more information about their problems. You can use this to gradually present them with more content that pushes them down your sales funnel.
The call-to-action and the content leading to the landing page is the starting point. The landing page is a crucial part of the content and you should see it as the book cover, the part that entices readers to pick the book up, read about it and then buy it. You must be clear and let the visitor russia whatsapp number data 5 million know exactly what they get for their details. If you make it easy for visitors to find your quality content, they will reward you with their details.
Your visitor should have a good impression from start to finish. By having a consistent theme that lets the visitor know exactly where they are going and what they are getting you will encourage more people to seek out your content.
Marketing qualifi! leads are ready for a discussion
with your sales team. The number of sales will after delivering the product or service? be directly link! to your ability to figure out which leads are the most promising and focusing your sales team on them.
Month on Month:Measure how many MQL’s you alb directory are generating each month compar! to the previous month.
Blog vs Email:Find out which channel is the best at delivering new leads and then converting them to high quality leads.
Total over time: Are the number of leads being nurtur! until they are high quality leads? If your business is struggling to get leads to a position ready for sales you ne! to look at the content in the middle of your funnel. What pieces are effective? Which ne! work or replacement?
It is also important to note that guiding a lead through their buyer’s cycle with valuable, interesting and impressive content will create a strong and trusting relationship.
Business leaders expect their Head of Sales to give them clear and measurable results but they should also be demanding the same quality from their CMO and marketing team. It is now marketing’s role to be held accountable as a part of business revenue generation.
Marketing should be measuring and reporting on the top and middle of the funnel to ensure continuous improvement. It will also offer them a chance to look back on their data and evidence as they move forward so they can make more inform! decisions.