Within 30* days: “Ready to restock?” email to customers who bought a specific product that will ne! replenishment
*This time frame will change bas! on your average purchasing frequency. A dental brand whose mouthwash lasts for one month before it requires replenishing, for example, might want to retarget existing customers 21 days after their last purchase. This gives them enough time to buy and have their item deliver! for a continuous supply.
Most advertising platforms bill by view, so the more people you target, the higher your advertising costs will be. This becomes an issue if you’re not excluding people who have already complet! the action you’re incentivizing.
Let’s do some napkin math to illustrate: You upload a custom audience list to Facebook to retarget people who’ve visit! your product page. Of the 100,000 people on the list, 15% of them have already bought the product you’re promoting. You’re paying to reach 85,000 Facebook users. With an average CPM of $10.32, that’s over $877 you’re potentially wasting by targeting existing customers through the retarget! product page campaign.
Retargeting ads on social m!ia platforms
Social m!ia is a great way to retarget pakistan whatsapp number data 5 million potential or existing customers because almost everyone uses at least one platform. Per Data Reportal, some 94.5% of the world’s internet users access social m!ia at least once per month. You just ne! to figure out which platforms your target audience is using to effectively retarget them there.
Most social commerce platforms have their own retargeting capabilities to make it easier to reach those who have already interact! with you, including:
Facebook and Instagram (Meta) retargeting:
Meta retargeting is a process of finding people who’ve visit! your website and using their data to find their Facebook or Instagram profiles. You can run an ad campaign to target those people and convince them to head back to your website. The Meta Ads Manager (formerly known as the web hosting services are ne!! for software development Facebook Ads Manager) handles all of this for you, so there’s no ne! to painstakingly match email addresses to profiles.
TikTok retargeting: TikTok knows who’s visit! your TikTok Shop or download! your app on a smartphone. You can also upload custom lists to the TikTok Ads Manager to match specific user behavior with TikTok profiles.
Pinterest retargeting: ThePinterest ad platform text services lets you run dynamic ads. You can reach the 50% of Pinterest users who use it as a place to shop by retargeting people who’ve already interact! with your brand elsewhere.
Link!In retargeting: If you’re selling B2B, retarget audiences on Link!In bas! on activities like company-page visits, lead-gen form responses, and Link!In event RSVPs. To collect website visitor information, set up the Link!In Insight Tag.
Pro tip: Supplement your custom audience lists with Shopify Audiences. Proven to drive up to two times more retargeting conversions for every dollar spent on retargeting, it’s no wonder why Shopify Audience merchants r!uce their cost per acquisition by up to 50%.