Third, AI applied to email marketing helps you reach users more easily, through personalized and automated responses.
A study published by McKinsey & Company found that Amazon generated 35% of its revenue from product recommendations, both online and specifically through email marketing.
AI uses more complex algorithms that work by analyzing customers’ history, preferences, and activities.
thereby creating personalized and much more efficient emails.
Smart recommendations
One thing that characterizes artificial intelligence is that it not only considers user history, but is uruguay phone number libraryalso capable of going further, studying the effect of each recommendation on the user.
This way, the algorithm can update its future recommendations in real time with greater accuracy.
This reduces irrelevant advertising, allowing users to enjoy ads that are truly related to their interests.
Content generation
In addition to the aspects mentioned above, artificial intelligence can be very ukraine business directory useful in attracting people to a website through the creation of content in different areas.
Today, AI is capable of writing reports or news stories based on information. the importance of targeted lead lists in the tech industry An interesting example of this is the Washington Post, which, using its own technology called Heliograf, has
written instant news stories
AI vs. Automation
It’s common for people to think of artificial intelligence as computers performing simple, repetitive tasks.
However, in that case, we would be talking about automation. While automation consists of pre-programmable software createIt collects data to perform specific tasks predetermined by humans, AI is software designed to simulate human thought, such as information synthesis and analysis, perception, and deduction.
In the specific context of digital marketing, automation uses software to complete marketing tasks and execute predetermined campaigns according to a schedule.