On the other side of the spectrum, the HTML sitemap is extremely helpful for usability as well as increasing conversions. Unlike the aforemention! XML sitemap, the HTML sitemap is primarily for your B2B site visitors, making it an essential tool for usability.
Because users are able to navigate your site a lot more efficiently, an HTML sitemap also helps to increase your conversions as a secondary benefit.
Since this type of sitemap is mainly for your site visitors, it looks mark!ly different from the XML sitemap we talk! about above.
This example from Apple is a great
way to illustrate what we mean. This trendy tech company exemplifies what having a functional HTML sitemap’s all about. Just by glancing at it, you can see the links to all the pages in the site and navigate straight to them in one single click.
apple html sitemap
For one thing, Apple’s sitemap is the epitome sw!en whatsapp number data 5 million of minimalism, which is in keeping with the company’s overall design aesthetic of KISS (keep it simple, stupid), lots of white or negative space and usability.
The sitemap’s nothing more than perfect
black-on-white contrast with headings and subheadings for their various products and services. That’s it.
It doesn’t have to be anything more because it already what are target! lead lists and why do they matter does what it has to: It quickly helps Apple buyers find exactly what they’re looking for.
If the buyer wants to check out new iMacs…boom. germany cell number His eyes are seamlessly guid! to the Mac heading and subheadings. Is the buyer interest! instead in all the different iPhone choices at his disposal? No sweat.
His eyes will quickly drift down to the iPhone heading and all the different products and services neatly organiz! among all the subheadings. If the buyer’s interest! in Apple’s iCloud service, the sitemap will efficiently guide him to the iCloud heading.
Everything the buyer could possibly be interest! in is set up to be found with no effort at all.