Instagram is a social network that has gained significant popularity today, reaching audiences that traditionally gravitated to Facebook or Twitter , or even reaching people who prefer to share their visual experiences in a simpler way. Instagram Reels are short videos that help users looking to go beyond simply uploading images . These video clips have evolved recently, modifying their length and publishing possibilities.
In this article, I’ll explain their relevance and give you some tips on how to easily make them go viral for any digital marketing strategy you might want to implement.
What is an Instagram reel?
Instagram Reels are short video clips that specific database by industry allow users to create creative and engaging content . They can include music, visual effects, and other editing tools to increase their appeal and reach.
Quick guide to Instagram Reels
Learning how to use Instagram Reels isn’t as easy as it seems, so here are some things you need to consider:
How long do Reels last on Instagram?
Instagram Reels currently offer a maximum japan data length of 90 seconds , making them ideal for short, engaging content.
They must offer relevant information from the very beginning to capture users and keep them watching until the end, since retention is something Instagram considers when sharing it with other users.
Instagram Reel Dimensions
The recommended dimensions for Instagram Reels are 1080×1920 pixels , vertically. This ensures optimal presentation on the platform.
How to schedule Instagram Reels
Currently, Instagram allows you to schedule Reels. It is important to clarify this, since (until relatively recently) it was a doubt for many users and it could not be executed.
To do this, you need a professional or here’s the video, which can be found on youtube business account, and you can schedule up to 25 reels per day . Posts can be scheduled up to 75 days in advance.
If you meet these conditions and are wondering how to schedule Reels on your account, the steps to follow are:
- Launch the Instagram app and select the “+” icon.
- Choose between “ Post ” or “ Reel ”, in this case the second option.
- Select a photo or video and customize it with text, effects, and filters. Press “ Next .”
- Go to “ Advanced Settings ”.
- Select “ Schedule ”.
- Choose the date and time of publication, with a limit of up to 75 days in advance.
- Press the option that says “ Done ”.
- Return to the previous menu by tapping the corresponding button.
- Finally, select “ Schedule ” to set your scheduled post or reel.
If you don’t have a professional profile, I can recommend third-party apps that can help you schedule a Reel. You can use tools like Creator Studio, Preview App, and Metricool to schedule your Reels to be published on specific dates and times of your choice.
How to download Instagram Reels
As of today, the ability to download Instagram Reels directly from the platform isn’t a native feature . However, there are third-party apps and methods for saving videos. One simple and easy web app I recommend is Snapinsta , which works by simply entering the reel’s URL and it will download automatically.
Like the shared tool, there are many other similar tools on the web that allow you to obtain the reel in video format.
How to make a Reel on Instagram in a few simple steps?
Next, I’ll share a step-by-step guide so you can understand how to upload a Reel:
- First, you should open the Instagram camera and select the “ Reels ” option.
- If you record it right away, you can use the editing tools, add music, effects, and adjust the speed, whatever you think is necessary or need to get it ready.