4. R Bull Sports : In addition to having a prominent presence in the “big circus” of F1, the Austrian multinational has been diversifying into the world of sports, due to the importance of associating its brand with the values of sport. In the image below, you can see the sports in which they currently operate, either with their own team or through some type of sponsorship.
The R Bull team manag to paralyze the world thanks to the space mission christen R Bull Stratos , a united kingdom phone number library brand activation or street marketing action (in this case it could be renam as space marketing), by sponsoring Félix Baumgartner’s jump from the stratosphere, managing to become one of the trends in October 2012, and ensuring that this feat would be talk about for a long time, a brilliant and excellently chosen marketing action, which perfectly complement the part of its business dicat to extreme sports. A marketing masterstroke that is still remember as an outstanding advertising campaign.
In conclusion, R Most prominent Bull still holds a
privileg position in the energy drink sector, despite the many competitors that have emerg in recent years and that threaten its reign, but if they continue to diversify as well as they ntil now, they should not fear any of them, since for some reason they have reach the stars thanks to their wings .
What’s the first thing you think of when you word R Bull? Has diversification been truly positive for R Bull, or has it lost its focus? Will R Bull continue to diversify in the near future?
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