something of value within your industry that you

can use to pitch to publishers. FURTHER READING I Just Deleted Your Outreach Email Without Reading. And NO, I Don’t Feel Sorry. Effective Email Outreach: 5 Lessons From 111 Emails Listicle Outreach: How Hunter Built 96 Links in 3 Months (Case Study) Find a suitable audience Identifying a suitable audience for your topic is easy with the help of a tool like Ahrefs’ Content Explorer. Let’s say I wanted to pitch a new series of SEO statistics to someone who has written about the topic already. To do this, start by entering the broad topic—I’ve entered “SEO statistics.” Using Content Explorer to find link prospects, via Ahrefs’ Content Explorer Once you’ve found a suitable blog, add it to your spreadsheet.

Here’s an example of a link prospect template

 SEO outreach efforts. TIP You can also use Ahrefs Alerts to monitor your topic, so if someone mentions it, you get a notification. “SEO statistics” alert screenshot, via Ahrefs’ alerts Tell publishers about it (using a compelling pitch) Once you’ve identified something of value and found a suitable audience, you need to provide a compelling pitch to publishers—with the end result of you getting a link on their site. Firing off emails into the ether and praying that a link prospect reads them is no one’s idea of fun. Here are three approaches you can use for your outreach efforts: 1.

Shotgun (a.k.a. the “spray and pray

” outreach method) As the name suggests, the shotgun approach isn’t the most subtle of strategies. The idea of the shotgun approach is to send an outreach email with zero personalization to many link prospects. It also doesn’t require extra tools—just an email account is good enough to start with. For example, with shotgun, even the name of the person you are emailing won’t be mentioned. How to pitch (and example template) The outreach email using the shotgun approach will look something like this:

Shotgun outreach approach illustration

Let’s face it: it’s not the most engaging  Micronesia Email List outreach template. But for what it lacks in personalization, it makes up for in speed of creation. This type of template is useful for beginners to SEO outreach or if you want to get the message out quickly. Pros It’s fast to send the emails. And it doesn’t require much expertise to get started. Cons It can appear spammy and could be ignored by recipients. For that reason,

it could impact your brand’s reputation if you

use this method repeatedly with poor audience targeting. 2. Sniper (a more personalized outreach method) The sniper approach takes the opposite approach to shotgun. Rather than spraying the internet with hundreds of emails with minimal personalization, the sniper approach is 100% manual and highly targeted. How to pitch (and example template) With the sniper approach, your outreach email might look like this. Sniper outreach approach illustration As you can see, each email is 100% customized to the person you are targeting. So, with this approach, you’ll need to have a good understanding of your

link prospects before you email them

I find the best way to do this is to  leading generator put yourself in their shoes. To do this, ask yourself these three questions: Why should they open your email? How can you capture their interest from the subject line? Why should they be interested in the content of your email? What’s the hook? Why should they link to your website? Make your pitch compelling enough for them to be willing to share the content and reference it with a link. Once you’ve covered the basics, use the checklist below to make sure your outreach emails tick all the boxes. 1. Personalize it – Address the recipient by their name and mention something specific about them or their website in your email. 2. Use an engaging subject line – Create a subject line that grabs attention and relates to your email’s content. 3. Be human– Write for other