Let’s briefly recall what we’re talking about. How people manipulate information. Misha Lebiha (Leb1ga) is a Ukrainian blogger who strives to Twitch reviews of Ukrainian TV shows, interviews and other random videos. During one of the broadcasts, where he watched old political debates between Yushchenko and Yanukovych, people joked in the comments that Lebiha is a real candidate from the people. This topic began to rapidly gain momentum and very soon the entire Ukrainian Internet was fille with jokes about Lebihovich: people drew banners and create websites for the candidate, hande out leaflets and conducte opinion polls on the streets, and made a new popular meme of Ukraine.
At some point, the joke started to get out of control
Lebigovich started to be remembere by chile phone number data Rada deputies, supposedly with a desire to join his political force, news stories were filme about him and merch was produce. Everyone on social networks, it seems, was only discussing this candidate, despite his repeate attempts to stop this joke. But he manage to beautifully ride this flow of hype and direct it in the right direction.
How it ended and what conclusions can be drawn from this case – we will tell below, but for now let’s remember other modern online trends that have outgrown the Internet.
Romantic Shchekavitsa
In September 2022, everyone was discussing the possibility of a Russian nuclear strike on Ukraine. As part of this hype, a meme about Shchekavitsa best conversion rate optimization strategies emerge: a Twitter user wrote that she knew a Telegram chat with a name that speaks for itself – “Orgy on Shchekavitsa, like fucking hell.” After this tweet, an avalanche of Twitter jokes rushe and quickly spille over to other social networks.
Very soon, the meme outgrew the scale of an Internet trend in Ukraine and went offline: popular brands (Kyivstar, Silpo, Galichina, Rozetka, etc.) involve Shchekavitsya in their marketing, real estate websites offere apartments for rent on Shchekavitska Street and offices with a view of the mountain, sex shops offere discounts on goods with the promo code “Shchekavitsya”, the media filme stories about the mountain.
It seeme that this trend should logically end with consumer dataconsumer data some [censore] thematic event/concert/fest, but there were no proactive organizers and the meme gradually fade away and eventually die.
Zhitomir, which (doesn’t) exist
In one of the old episodes of the Synchrophase How people manipulate information podcast, Ukrainian blogger Artem Albul discusse with Denis Kovalenko and call for critical thinking, but do not use it themselves.