In the 19th century, customers were lured by word of mouth, newspaper ads, How and with what and discounts. In the 21st century, all of this is still used. The only difference is that all or most of the activity has moved online.
It doesn’t matter what you’re opening – a hairdressing salon, a beauty salon or a handmade store. The main thing is to create a website, create public pages on social networks and think through your content plan. This is the minimum program. The maximum program is to do SEO promotion and promote your own brand.
It sounds complicated, and to some extent it is. But don’t worry: we’ve got lithuania phone number library you covered with a detailed guide on where to get clients for your salon. Well, not even us, but Stephanie Mitchell, marketing consultant and founder of Sunnystorm Marketing. Here are her tips:
Develop a system
What does absolutely every beauty salon owner do when they are just starting to develop their business? They post photos of their work (or their employees) on social networks. As a result, Instagram and Facebook feeds turn into an endless stream of images of nails and hairstyles, often the same, because a novice master does not always have the opportunity to do something original.
Does this mean that this approach should not be used at all? No. But if you want to what does a sales day with social selling look like? attract as many new customers as possible, you need to think about how you present your content.
To do this :
try to ensure that all published images are in harmony in style and color scheme. To do this, use filters. They are available in social networks, Weblium also offers a collection of various filters for sites created on its basis;
think through the composition of your photos. You can simply post photos of manicured hands, but if you add intriguing details, you will attract more attention. Alternate angles and plans, try not to post a dozen similar images one after another. How and with what Do not get hung up on close-up images of pedicures or haircuts – you can show their beauty in portraits and other photos. The examples below are proof of this;
make new posts regularly
at least twice a week. But if it is possible more often or even every day, then it is even better. The more often your site and/or social networks are updated, the higher its/their position in search results will be;
Choose tags correctly in social networks. They come in different types. For example, high-frequency ones are those that are used very often, such as #moscow, #paris, #eiffel. It is not profitable for beginners to use them. Your posts will simply get lost canada data under the abundance of others with the same tags. It is better to alternate high-frequency tags and low-frequency ones (these include tags with the names of districts and specific streets or little-known attractions). This way, you will be able to attract clients to your beauty salon faster, and those who live/work in your area.